label	a piece of paper or other material which gives you information about the object it is fixed to
luxury	great comfort, especially as provided by expensive and beautiful things
brand loyalty	the habit always to buy a product with the same name, made by the same company
brand image	a set of features and ideas that customers connect in their minds with a particular product or brand
brand stretching	the process of using an existing brand name for new products or services that may not seem related
brand awareness	how familiar people are with a brand
brand name	the name given to a product by the company that makes it
brand launch	the introduction of a product to the market
brand lifecycle	the lemgth of time people continue to buy a product
brand range	the set of products made by a company
brand placement	when products are used in films or TV programmes
brand endorsement	the use of a well-known person to advertise products
manufacturing	the business of producing goods in large numbers
solely	only and not involving anyone or anything else
factory	a building or set of buildings where large amounts of goods are made using machines
plant	a factory in which such machines are used
outsources	If a company outsources, it pays to have part of its work done by another company
retail	the activity of selling goods to the public, usually in small quantities
value	the amount of money which can be received for something
consumer	a person who buys goods or services for their own use
flagship store	the most important brand of a retail chain
industry	he companies and activities involved in the process of producing goods for sale, especially in a fac
offshore	away from or at a distance from the coast
quality	how good or bad something is
fashion	a style that is popular at a particular time, especially in clothes, hair, make-up, etc
association	a group of people who work together in a single organization for a particular purpose
commercial	related to buying and selling things
poster	a large printed picture, photograph or notice which you stick or pin to a wall or board, usually for
leaflet	a piece of paper which gives you information or advertises something
classified ads	a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or
fairly	more than average, but less than very
impress sth on/upon sb	to make someone understand or be familiar with the importance or value of something
hype	when something is advertised and discussed in newspapers, on television, etc. all the time in order
genuine	If something is genuine, it is real and exactly what it appears to be
endless	never finishing, or seeming never to finish
inspire	to give someone an idea for a book, film, product, etc
fierce	showing strong feeling or energetic activity
entirely	completely
cancell	to decide that an organized event will not happen, or to stop an order for goods or services that y
increase	to (make something) become larger in amount or size
range	a set of similar things
sell at the lower	to sell lower sth to somenoe in return for money
various	many different
apparently	used to say you have read or been told something although you are not certain it is true
rely on sb	to need a particular thing or the help and support of someone or something in order to continue, to
influence	the power to have an effect on people or things, or a person or thing that is able to do this
sponsor	to support a person, organization or activity by giving money, encouragement or other help
competitor	a person, team or company that is competing against others
agency	] a business which represents one group of people when dealing with another group
logo	a design or symbol used by a company to advertise its products
special offer	If goods in a shop are on (special) offer, they are being sold at a lower price than usual.