pressure group	people trying to influence what other people think about a particular issue
to air views	to express an opinion
to seek publicity	to want to reach a wider audience
press conference	meeting to give information to and answer questions from the press
to issue a statement/press release	to give a formal announcement to the press
sound bite	short memorable sentence or phrase that will be repeated in news bulletins and articles
silly season	time of year, summer in the UK, when there's not much happening, trivial stories on the front page
tapping useful sources	making use of people or organisations which regularly provide news
monitoring	regularly checking
column inches	space
to put one's own gloss/spin on a story	to present a story in a particular way
muck-raking	collecting scandal (informal and disapproving)
rag	newspaper, not very high quality (informal)
gutter press	newspapers and magazines interested mostly in sex and crime; prasa brukowa
glossy	expensive magazine printed on good quality paper
copy	materiał dziennikarski (też: egzemplarz)
to go to press	to start being printed; iść do druku
stop press	ostatnie wiadomości, drukowane w gazecie na wydzielonej kolumnie
hot off the press	a very new newspaper/story
exclusive	adj- to be found only one newspaper
scoop	story discovered and published by one newspaper before all the others
to hit the headlines	trafić na nagłówki (gazet)
to receive a lot of coverage	to receive space in the press; być nagłośnionym
libel/defamation of character	zniesławienie
cuttings	wycinki