accomplishment	something difficult that you achieve successfully
accumulate	collect number or quantity of sth
ambush	surprise attack from hidden position
ambush marketing	when company is promoting their own products during popular events without organizators agreement
amplify	increase the strenght
approximately	almost exact or correct
B2B	type of commerce transaction that exists between businesses, such as between manufacturer wholesaler
beg the question	raise the question
bottom line	the final outcome
brand amplification	making brand better known
capability	ability or power to do sth
cheeky	rude
clamour	demand sth in a loud or angry way
curate	organize or take care of items
devote	give a lot of time, energy to sb
diminishing	make sth smaller or less important
disposable income	amount of money available for spending after paying taxes and bills
encompass	include lots of people or things
endearing	charming
engaged	interact with, take part in
equivalent	equal in force, amount, value