feat	sth you do that shows great strength, skill, courage
follower	pearson who follows or supports a pearson, belief
footage	part of a film showing a particular event
fraction	a small part of amount
gripping	interesting and exciting
harness	control and use the natural force or power of sth
hit two birds with one stone	achieve two goals by taking one action
intimidate	frighten or threaten
jackpot	largest prize in a various contests
launch	put on the market
oblivion	state of being unaware of what is happening
permisson-based marketing	method of selling goods only when customers give contest in advance to receive information
pivotal moment	the only time to ambush consumers with the brand promotion
presence	the state of existing
prowess	great skill at doing sth