to sign on a dotted line	to finalize a transaction
overall strategy	comprehensive strategy
To put oneself in somebody’s shoes	to put yourself in somebody's position
coherent	logical, consistent
to establish and maintain a global presence	to set up and keep the worldwide recognition
to enter into strategic alliances	to collaborate with
alliances	union, liason
to resonate	to be well understood
to pursue a strategy	to apply a strategy
dilution	little impact
deviation	change
to be deviated	to be twisted, changed
positioning	certain identity to give to a product
to reposition	to change the positioning
Marketing savvy	someone who knows a lot about the marketing
to walk the walk	to show that sth is true through action; follow up on what one has promised.
to walk the talk	to do what someone has said
To create buzz	to create world of mouth
Chief of the Polish Financial Supervision Authority	prezes Komisji Nadzoru Bankowego
currency conversion	przewalutowanie
Swiss franc debtors	Frankowicze
joint proporsal	Wspólna propozycja
the Head	szef
thoughtful decision	przemyślana decyzja
to implement	zaimplementować
rata kredytu	The borrowing rate
volatile	zmienny!!!
mortgage bank	bank hipoteczny
To facilitate	wystawienie, to make sth easier or less difficult, help forward
Lifestyle Management Solution	LMS (rozwiazanie)
covet	desire (esp.wrongly desire), wish
intent	zamiar, desire, target
premium pricing	high pricing
peer	friend, associate
to foster	sprzyjać, popierać, to promote the growth
Product, Price, Promotion, Packaging	4 P! (promotion)
1 Market Leader, 2 Market Follower, 3 Market challenger, 4 Market Nicher	competitive strategies positions
Demographic, Geographic, Psychografic	Market segmentation - ways to segment customers
Introduction, Growth, Maturity, Decline	Product lifecycle
Brand awareness (recognition), brand preference, brand insistence	3 stages of brand loyality
Advertising, Sales promotions, personal selling, PR	4 main types of promotional activity
to account for	odpowiadac za coś
to be characterized by	charakteryzować się czyms
to argue about	klocic sie o coś
importance of	waznosc ..czegos
to comment on	skomentowac cos
to defend against	bronic sie przed czyms
to divide into	podzielić
minimum and maximum level of installments value	dolnego i górnego poziomu wysokości raty kredytowej
Restructuring process	restrukturyzacja
Corporate boardrooms	władze
to break through the glass ceiling	przebijać się do władz
Economic recession, economic crisis, slump, downturn	kryzys ekonomiczny
In top management position	pozycje top zarzadzajace
Polish Bank Association	Związek Banków Polskich
tamper-proof packaging	zabezpieczony, zaplombowane opakowanie
public apology	publiczne przeprosiny
refuse and take the contract	odmówić i przyjąć kontrakt
charge a fee	pobrac oplate
canard	kaczka dziennikarska
whistle-blower	demaskator
a severance package	odprawa
to shut off access to sth	odciac dostep do czegos
stock options	opcje na akcje
risk management	zarzadzanie ryzykiem
to be let go	to be fired
to be alived	to vbe fired
volatility levels	levels of risk
Value at Risk	VaR
Mortgage Backed Securities	derywatywy kredytowe oparte na kredytach hipotecznych
assets	aktywa
2 grad	2 thousand
a pep talk	a motivation talk
market capitalisation of the company	the company;s full current market value
to clear sth from the company books	to use creative accounting to hide unfavourable information
to hide sth under the rug	zamiatac pod dywan
to be exposed	to run high risk
to sugercoat things	ti naje things better than they are
to liquidate the eintire position (to unwind total holdings)	to sell all assets in a given class
a bag of odorous excrements	toxic assets (with no value)
a fire sale	blyskawiczna wyprzedaż
fat cats	winners
starving dogs	losers
the ground is shifting under our feet	the position is very uncertain
turmoil in the market	a catastrophy, chaos