concentrated industries	.....
fragmented industries	.........
market share	.......
low entry barriers	........
entrants	.......
high entry barriers	......
mergers	......
acquisitions	.........
acquisitive companies	...........
strategic acquisitions	..........
merge	...........
unwieldy conglomerate	........
subsidiaries	..........
portfolio theory	.......
to have disposed of/divested non-core businesses	.......
core business	......
make/buy decision	.......
chacbols	......
customer solution	.......
customer cost	.........
communication with the customer	.........
to fall below expectations	........
exceeded expectations	........
word-of-mouth	.......
market intelligence	.....
marketing research =	market research
market research firm	.......
define the problem	........
the research objectives	.......
develop the research plan	........
collect the data	.........
observational approach	..........
focus group	..........
moderator	.........
online focus group	...........
chat room	......
survey research	.......
mall intercepts	...........
behavioural data	.........
experimental research	...........
testing hypotheses	.......
analyse the data	.........
statistical techniques	...........
present the findings	............
researchers communicate what they have found	...............
marketing plan	...........
marketing mix	....
tactical plan	.........
operational plan	...........