endorsement	a statement made by a famous or important person saying s/he uses and likes a particular product
save-the-date	a message sent before a formal invitation which tells ppl not to make other arrangements for the dat
press release	a written statement which gives information to be broadcast or published
product placement	a type of advertising where a firm pays to have one of its products appear in a film or tv programme
press kit	set of a promotional materials distribuated to members of the media for promotional use
information sheet	a piece of paper giving details about a product
readership	the group of ppl who regularly read a particular newspaper, magazine, etc. ...
comparisions	comparing two things
alliteration	the use of the same sound or sounds, especially consonants, at the beggining of several words that a
word play	playing with words which have more than one meaning
emphatic language	the use of strong words to show importance
rhyme	repetition of the final sound of the word
repetition	the use of the same word more than once
copywriter	someone who writes the words for ads
voice-over	in films and tv, the spoken words of a person you cannot see
super	slogan appearing on top of an image
fade in/out	to make a picture or sound of a film stronger/weaker
advertising campaign	a planned series of advertisements that will be used to persuade people to buy it
boost	advertise and convince someone to buy sth
brand awareness	knowing the names of companies and the products they sell
readership	the number and type of ppl who read a particular newspaper, magazine, etc.