Accessibility	the quality of being at hand when needed (dostępność)
affordability	the state of being cheap enough for people to be able to buy
Appeal	An earnest or urgent request, entreaty, or supplication;the power to attract, please, stimulate
Appealing	having great appeal; attractive
At a stroke	it is done quickly and easily (za jednym pociągnięciem)
At all costs	it is very important that it is done (za wszelką cenę)
B2B	business arrangements or trade between different businesses
B2C	abbreviation for business-to-consumer: describing or involving the sale of goods to consumer
B2G	abbreviation for business-to-government: relating to trade between business and governance
Baby boomer	a person who was born during a baby boom
Benchmarking	the act of measuring the quality of something by comparing it with something else of an accepted std
Brand	a product that is made by a particular company
Brand awareness	the degree to which people are familiar with or prefer a particular brand
Brand insistence	A type of exceptional consumer loyalty to a particular trade named product
Brand loyalty	the habit of always buying a product with the same name, made by the same company
Brand name	the special name that a company gives to a product
Brand preference	Measure of brand loyalty
Brand recognition	the ability of consumers to recognize a brand and compare it to other brands
Breakeven analysis	An analysis of a product or company's sales required to neither lose money nor make a profit
Buzz	Rumor, gossip
By and large	in most situation; usually
By the same token	consequently
Capitalize on	to use a situation to achieve something good for yourself
Captive	A captive person or animal is being kept somewhere and is not allowed to leave
Commendable	deserving praise (godny pochwały)
Competitive strategy	The formulation of strategic plans by a firm aimed at ensuring that the firm -> beat competition
Complementary	Forming or serving as a complement; completing
Covet	To feel strong or immoderate desire for (pragnąć, patrzeć z zazdrością)
Cross-selling	The selling of other products or services to an existing group of customers, often through a mktg ag
Differentiate	to make a difference more noticeable, to emphasize the difference
Distribution channel	The route used in the physical distribution of a product from the manufacturer to the ultimate buyer
Drag one’s feet on	postpone doing what one should be doing
End-user	The ultimate consumer of a product, especially the one for whom the product has been designed
Enhance	To improve or augment, especially in effectiveness, value, or attractiveness
Exorbitant/inflated price	Going beyond what is reasonable or customary, especially in cost or price
Foster	to encourage and support
Gaps in the market	An unmet consumer need or a group of potential customers who are not yet purchasing a good or servic
Generation X	a way of referring to the group of people who were born in the 1960s and 1970s
Generation Y	a way of referring to the group of people who were born in the 1980s and early 1990s
Genuinely	it is really what it seems to be; truly (autentycznie, rzeczywiście )
Get more bang for their buck	informal value for money
Hook up	(1) to arrange for someone to go out with someone (2) to attach
hype	to promote, advertise, or boost someone or something, often excessively
In accordance with	in agreement with something; in conformity with something
In comparison with	a statement or estimate of similarities and differences
In the light of	it is done or happens because of those facts
Intent	something that is intended; an aim or purpose
Irreplaceable	impossible to replace
Joined-up strategy	ocusing on or producing an integrated and coherent result
Jump on a new bandwagon	to support something that is popular
Line filling	the practice of adding new products to a product range to make it more complete
Line stretching	the addition of a productor service with different features, sizes, prices... to an existing range
Market penetration	a process in which a product or brand becomes bought, used, or known by more and more people
Market research	the activity of finding out what people like about products and what new things they want to buy
Market saturation	a situation in which no more of a product or service can be sold because there are no more possible
Market segmentation	the dividing of all possible customers into groups based on their needs, age, education, income, etc
Market share	the number of things that a company sells compared with the number of things of the same type that o
Market skimming	the practice of charging a high price for a new product
Marketing mix	the combination of actions a company uses when selling a product or service
Mark-up	the amount by which the price of something is increased before it is sold again (marża)
Mass market	unsegmented market in which products with mass appeal products...
Mutually compatible	capable of existing or performing in harmonious, agreeable, or congenial combination with another
Niche	specialized segment of the market for a particular kind of product or service
On account of	because of the fact that
Ploy	something that is done or said in order to get an advantage, often dishonestly (sztuczka)
Premium pricing	image pricing; prestige pricing
Prerequisite	something that is necessary in order for something else to happen or exist (warunek zasadniczy)
Prestige pricing	marketing strategy where prices are set higher than normal because
Price elasticity	how consumers react to prices for goods and services
Price skimming	an approach under which a producer sets a high price for a new high-end product (such as an expensiv
Primary data	data observed or collected directly from first-hand experience