Product differentiation	development or incorporation of attributes (różnicowanie produktu)
Product life cycle	four distinct but not wholly-predictable stages every product goes through
Product line	a series of different products which form a group, all made by the same company
Product mix	a range of associated products that yields larger sales revenue when marketed together
Profitability	the state or condition of yielding a financial profit or gain. It is often measured by price to earn
Promotional tools	tools that you can use at different times to accomplish your marketing
Pun	a joke that you make by using a word that has two meanings (kalambur)
Pushover	something that is easy to do or to win, or someone who is easily persuaded or influenced or defeated
Qualitative	relating to how good something is and not how much of it there is. Involving distinctions based on q
Quantitative	relating to quantity
Quotation	the amount that a piece of work will probably cost
Sales volume	the quantity or number of products sold or services provided by a company in a particular period of
Sample of people	a small number of people from a larger group that is being tested
Satisfy customer needs	meeting customers’ expectations
Saturated	containing the maximum amount of something (nasycony)
Savvy	Knowledgeable or proficient in the use of something
Scrutinize	to examine in detail with careful or critical attention
Secondary data	Information that was collected by someone other than the user
Sluggish	slow, (as motion), slack (as trade, business, or sales) (niemrawy)
Strategic branding	Long-term marketing support for a brand, including understanding of the target consumers’ preferen
Tag line	short memorable text created to reinforce and strengthen the audience's memory of a literary product
Talk the talk	rzucać słowa na wiatr
Template	anything that determines or serves as a pattern; a model
Thought-out	produced through careful planning or much mental effort (przemyślany)
Threshold effect	Cumulative effect of a sustained advertising campaign that brings about customer recognition of a br
To aim at	to be directed at achieving something, to move towards a goal
To carry out a survey	To conduct a poll (przeprowadzić badanie)
To corner the market	To control the supply or sale of a particular product (zmonopolizować rynek)
To develop synergy between	To undertake the interaction of elements that when combined produce a total effect...
To devise a concept	invent from existing principles or ideas; to come up with an idea
To differentiate	make different by alteration or modification
To discontinue a product	to break the continuity of (umorzyć, przerwać, zakazać)
To do/carry out/conduct market research	to organize and perform a market survey
To Launch/introduce/bring out a product	to produce something to sell to the public
To make a loss	To lose money, rather than make a profit
To make a profit	To earn money (osiągać zysk)
To nurture	To care and give attention to someone or something that is growing or developing
To reach saturation	To get the point at which no more can be absorbed or assimilated (nasycić)
To segment a market	to divide a broad target market into subsets of consumers that have common needs
To set a price	To decide on a price
To subsidize prices	To reduce the price because the government has paid part of the cost of producing it
To target at	To set up, to designate (celować w, kierować coś do kogoś)
To upgrade a product	the process of replacing a product with a newer version of the same product
To withdraw	to draw back, away, or aside; take back; remove (wycofać się)
To withdraw a product	To stop selling a particular product either permanently or for a period of time
Total product offer	everything consumers evaluate when deciding whether to buy something
Trademark	a distinctive mark or feature particularly characteristic of or identified with a person or thing
Transient	lasting only a short time; existing briefly; temporary
Up-front	Paid or due in advance (z góry)
Up-selling	a sales technique whereby a seller induces the customer to purchase more expensive items
USP (unique selling proposition)	a factor that differentiates a product from its competitors
Utilities	A commodity or service, such as electricity, water, or public transportation (media)
Value-for-money	A buyer's perception of the goods or services that they receive (stos. jakości do ceny)
Walk the walk	Back up one's talk with action (nie robić z gęby cholewy)
Wholesaler	A person whose business is buying large quantities of goods and selling them in smaller amounts
With regard to	concerning someone or something (w związku z)