value for money | wart swojej ceny |
durable | wytrzymały |
upmarket | z wyższej półki |
timeless | ponadczasowy |
sophisticated | wyrafinowany |
well-made | solidnie wykonany |
reliable | solidny, niezawodny |
stylish | stylowy |
brand loyality | the tendency to always buy a particular brand |
brand image | the ideas and beliefs people have about a brand |
brand stretching | using an existing name on another type of product |
brand awareness | how familiar people are with a brand |
brand name | title given to a product by the company that makes it |
product launch | the introduction of a product to the market |
product lifecycyle | the length of time people continue to buy a product |
product range | the set of products made by a company |
product placement | when products are used in filmes or TV programmes |
product endorsment | the use of a well-known person to advertise products |
market leader | the best-selling product or brand in a market |
market research | information about what customers want or need |
market share | the percentage of sales a company has |
market challenger | the second best-selling product or brand in a market |
market segment | customers of a similar age, income level or social group |
chief executives | prezes |
shareholders | udziałowcy |
pursuer | poszukiwacz |
restless | niespokojny, bezwytchnienia |
cuture house | dom mody |
revenue | przychód |
amongst | wśród |
driving | napędzanie, rozwój |
superior | potężny, największy |
suspicious | podejrzane |
target | cel, kierować |
associated with | kojarzone z |
emphasise | podkreślać |
boost | zwiększyć, wzmocnić |
initially | wstępnie |
branch office | oddział |
core | podstawowy |
leg room | miejsce na nogi |
queue | kolejka |
cancellation | odwołanie |
baggage trolley | wózek bagażowy |
available | dostępny |
overbooking | przyjmowanie zbyt wielu rezerwacji |
delays | opóźnienia |
tiredness | zmęczenie, znużenie |
jet lag | złe samopoczucie z powodu różnicy między strefami czasowymi |
oversized hand luggage | za duży bagaż podręczny |
ticket collector | konduktor |
overseas business trip | zagraniczna podróż służbowa |
(GB) underground | (US) subway |
(GB) city centre | (US) downtown |
(GB) hand luggage | (US) carry-on baggage |
(GB) single | (US) one way |
(GB) return | (US) round trip |
(GB) motorway | (US) freeway |
(GB) public toilet | (US) rest room |
(GB) lift | (US) elevator |
(GB) economy class | (US) coach class |
(GB) time table | (US) schedule |
(GB) car park | (US) parking lot |
(GB) queue | (US) line |
(GB) bill | (US) check |
(GB) booking | (US) reservation |
(GB) ground floor | (US) first floor |
shuttle | wahadło |
buzzword | często powtarzane słowa |
on a daily basis | każdego dnia |
peak travel | godziny szczytu - at times when the largest number of people are travelling |
check-in | zameldować się, odprawić - you go to desk at a hotel/airport to say you have arrived |
frequent-flyer points | punkty na nagrody - awarded by airlines to reward customer loyality |
lounge | pomieszczenie do odpoczynku - a room in a hotel/airport where people can sit and relax |
boarding pass | karta pokładowa - a card you must show in order to get on a plane |
ground staff | obsługa naziemna - all the people who work at an airport, but not the pilots or cabin crew |