database	a collection of data stored in a computer that enables people to get information very quickly
defect	a fault, flaw, or imperfection in a person or thing
dimissal	the act of telling an employee that he isn't longer needed to do the job that he has been doing
driven	motivated and persistent enough to try new things and to do them well
empirical	relying on practical experience rather them theories
endorse	to given support or approval to someone
enhance	to improve the value, quality or atractiveness of something
fake	not genuine, made to trick people into thnking that someone is genuine
feedback	comments and information about sth that someone has made to tell whether it was liked or not
flagship	the most important asset that a company has
freeze	a halt in increases for a fixed period of time